Zed - Hero
Why this component works
- "Again" reframes the pain: "Love your editor again" acknowledges that developers once cared deeply about their tools and implies they've settled for less. It's a rallying cry that speaks to frustration without naming a competitor.
- Keyboard shortcuts on CTAs: The "D" and "C" shortcut badges next to "Download now" and "Clone source" signal Zed's keyboard-first philosophy before the app is even opened, a detail that immediately resonates with power users.
- Announcement banner retains existing users: "Introducing: Parallel Agents →" at the very top recaptures developers who already know Zed and revisit to evaluate new capabilities. The banner doubles as a retention hook for an audience already sold on the product.
