Logo placement: Nice placement of customer logos above the plans builds trust and credibility by showing that well-known companies already rely on the tool.
Plan highlight: The “Business” plan is subtly marked as the most popular, which gently nudges users toward the ideal price-performance choice without being pushy.
Design & hierarchy: Very clean and clearly structured layout makes it easy to compare plans. The use of spacing, font weight, and labels guides the user smoothly through the options.
Why this component works